Driving Real Results: How Amerant Bank Launched Its Downtown Miami Branch with Freebee

When Amerant Bank set out to open its newest branch in Downtown Miami, the goal was clear: generate awareness before the doors opened, then convert that attention into foot traffic. The solution? A strategic partnership with Freebee, combining Mobile OOH advertising with a digital innovation called Shadowfencing.

The Power of Mobile OOH Meets Digital Retargeting

Amerant’s campaign took a two-pronged approach:

• Mobile OOH: Freebee vehicles wrapped in Amerant Bank branding circulated throughout high-traffic areas, delivering over 3.1 million out-of-home impressions.
• Shadowfencing: This cutting-edge capability, similar to geofencing but with a moving vehicle, allowed Amerant to retarget individuals exposed to their Freebee ads with digital messages in real time. The result: a fully integrated physical + digital presence.

Eye-Catching Results

During the two-week Shadowfencing campaign, Amerant Bank saw measurable lift across all key performance metrics:

• 672% increase in planned clicks.
• 2.34% CTR — that's 39x higher than the financial industry benchmark of 0.06%.
• 502K digital impressions and 11.7K clicks.
• 817 branch visits attributed directly to the campaign.

These results underscore the power of combining OOH and digital for a performance-driven brand launch.

A Win-Win for the Brand and the Community

Now that the Downtown Miami branch is open, Freebee’s impact continues. Riders are actively using Freebee to travel to and from the new Amerant location — creating a seamless loop of brand engagement, local connection, and community value.